| AFM: Safecoat Murco
AFM (American Formulating and Manufacturing) offers over 35 finishes for interior and exterior use. All of their products are formulated with the chemically sensitive individual in mind. Therefore, if they are safe for a chemically sensitive individual, they are safe for everyone. No harsh chemicals are added, yet these finishes are of the best quality at a reasonable price point.
Tinted product is considered a special order, and may add 5-10 business days to the time needed to process the order. When asking for a quote, please advise (1) the color, (2) what base will be used to make the color, and (3) how many gallons of tinted paint, in each color, will be ordered. Pricing will depend upon whether the color comes from the Safecoat color system or needs to be custom matched. For custom colors, please provide at least a one inch square color sample.
Safecoat Color System Colors
The schedule of charges is as follows:
Pastel Base Colors
(light pastel colors) |
Pastel Base Price Plus |
$ 2.25 per gallon or quart
$ 11.25 per 5-gallon pail |
Tint Base Colors
(medium pastel colors) |
Tint Base Price PlusPastel |
$ 5.95 per gallon or quart
$ 29.50per 5-gallon pail |
Deep Base Colors
(dark colors) |
Deep Base Price Plus
|
$ 14.80 per gallon or quart
$ 74.00 per 5-gallon pail |
| Accent, Megatone or Ultra Deep Base Colors |
Accent Base Price Plus |
$ 22.25 per gallon or quart
$ 88.00 per 5-gallon pail |
Color Matching (non-Safecoat colors)
In addition to the above charges, non-Safecoat color system colors bear the following batch charges:
| 1-6 gallons |
Add $4.50 per gallon or quart |
| 6-24 gallons |
Add $37.000 per batch |
| 25-49 gallons |
Add $ 30.00 per batch
|
| Over 50 gallons |
No batch charge |
Tinted paint is non-returnable. All color orders are subject to a 10% differential; that is, they may come out up to 10% more or 10% less than the specific order amount, and you need to be willing to take the higher or lower quantity.
Finally, we cannot color match a single 5-gallon container. You will need to order one quart and one 5-gallon so we can match the quart and obtain the formula to tint the 5-gallon container (Applies to non-Saftecoat colors only).
Color Formula Services. We can provide a computer generated tinting formula for any color, including those offered by other companies. If the color is in our database of thousands of colors, there is no charge for the service. If not, the cost to match the color is $12.75 (which is our actual cost) per color/sheen. Please note this: like all computer formulas, this will only be a starting point formula, good to within a "deltae"+/- 2.00. Any variation will need to be adjusted by eye on site when tinting. A more accurate formulas can be generated if we actually make a quart of paint in the requested color (the only additional coat being the tinted quart). To submit a formula request, please use the special forms for this purpose, avaliable upon request.
All of the different paint sheens, including Flat, Eggshell, Semi Gloss and Cabinet / Trim come in basic tint bases ranging from Pastel to Deep.
This means that the paint that you purchase from Shelter Ecology, Inc. is white and can be tinted at your local Benjamen Moore or Glidden dealers. You can pick a color from their color selectors, take the white base in and they may be willing to tint it to your color choice. Sherwin Williams is not willing to tint AFM paints, and it is always best to call your store of choice before taking the paint in to see if they are willing to tint this paint. Unfortunately, there is no guarantee that another stores colorants are going to be an exact match to the color you choose based on the fact that you are tinting it to a base other than theirs. However, 90% of the time my customers have tinted using Benjamin Moore or Glidden colorants, they have been accurate and they have been willing to tint.
There is a tint charge for adding the colorants (which are expensive!). The cost per gallon will vary anywhere from $2 - $4 usually and $10 - $15 per 5 gallon. This is true for our local Benjamin Moore and Glidden stores (in Asheville). Not all paint stores will charge this- but you do need to call to find out.
As a Rule of Thumb:
The lighter the colorant, the less toxicity is added to the base. So, the white pastel base (with your choice of colorant added) is the least toxic.
AFM has a fan deck of OVOC colorants available for a two week loan through Shelter Ecology, Inc. If one of their tints are chosen, there will also be a price increase in addition to the price per gallon cost as follows:
1. How do I tint the AFM paints?
All of the different paint sheens, including Flat, Eggshell, Semi Gloss and Cabinet / Trim come in a basic tint base ranging from Pastel to Deep.
This means that the paint that you get from Shelter Ecology, Inc. is white and can be tinted at your local Benjamen Moore or Pittsburg dealers. Sherwin Williams, Home Depot, Lowes and Glidden are usually compatible as well. You can pick a color from their color selectors, take the white base in and they can tint it to your color choice.
As a Rule of thumb: The lighter the colorant, the less toxicity is added to the base. So, the white pastel base (with your choice of colorant added) is the least toxic. Can be done at your local Benjamin Moore dealer. They are usually pretty accommodating about tinting. However, you may have to call around to find the most accommodating paint store.
There is a tint charge for adding the colorants (which are expensive!) and the labor involved in tinting each gallon. The cost per gallon will vary anywhere from $4 - $6 usually and $15- $25 per 5 gallon. This is true for our local Benjamin Moore store (in Asheville). Not all paint stores will charge this- but you do need to call around to find out.
Other Options: AFM can custom tint a paint (any finish) to any color you choose from any paint supplier. This color chip has to be sent to AFM. You can expect a 2-3 week turnaround time and an additional 20-40% charge per gallon, depending on the quantity and colorant you are needing to add. Darker colors cost more because the colorant costs more.
AFM has some stock colors left from their color selector. When those are gone, they will no longer offer stock colors-- they will just match whatever color you choose. All their tints are 0VOC colorants. The tints at Benjamin Moore or any other standard paint store are not 0VOC, they are universal colorants, usually.
2. Does AFM offer a tinted paint straight from their factory?
Yes they do. They have an interior color chart available upon request.
3. Is their tinted paint less toxic than if I tint it through my local paint store?
Toxicity in paints increases as you add color. So the darker the color, the more toxicity is added to the paints. That is why pastel bases are the most highly recommended bases from AFM, because you add very little colorant to tint the paint. This allows the paint to remain low toxic. Medium and Deep bases from AFM require larger amounts of colorants, which adds more heavy metal toxicity to the paint. This is a general rule of thumb for any paint tinting other than using Earth Pigments from Bio Shield, which are totally non-toxic, because they are earth elements.
4. What do the different sheens represent?
Flat means low to no sheen and is wipeable
Eggshell means low sheen and is wipeable to lightly scrubbable
Semi-Gloss has a definite sheen and is scrubbable
Cabinet and Trim comes in both a Semi-Gloss and an Eggshell sheen and is very durable to scrubbing.
5. How are AFM products different from standard paint and finish products?
AFM was created in response to the increasing amount of chemically sensitive individuals since the 1970s. Their first creation was the protective sealer line which is made specifically to stop the outgassing of harmful chemicals like formaldehyde in plywood and particle board. Today there are over 35 SafeChoice (AFM) products. AFM found that it is not necessary for a finish product to have formaldehyde (or other toxic chemicals). As a matter of fact, they are unnecessary for the product performance. AFM used only highly refined raw materials which have either eliminated or reduced toxic residuals to the minimum levels. You also get a higher quality product.
AFM does not use aromatic hydrocarbon compounds, the most dangerous type of VOC (Volatile Organic Compound). These ingredients are not only harmful to the outdoor air (contributing to smog), but they assault and breakdown the immune systems ability to function properly- (causing multiple chemical sensitivities). These ingredients are often used in standard finish products. VOCs are regulated by the EPA (Environmental Protection Agency). This particular group of chemical compounds was given the name VOCs because of the damage they were doing to the atmosphere. AFM goes a step farther than just taking out VOCs. They also do not add unregulated chemicals found in most standard no VOC products including: Phenols, formaldehyde, heavy metals, crystalline silica (a known carcinogen), ammonia, chlorine, butyl ethers, acetone or odor masking chemicals and fragrances.
BACK TO TOP
Comparing Products/VOC Issues:
We generally do not like to speak directly about other specific brands, but every big paint company has a "zero VOC" paint they tout as "environmental", and they are essentially all the same. There are a few simple points worth noting:
1. Zero VOC does not mean zero emissions, or even zero VOC.
This is because the government allows the use of many chemicals which are actually VOC's (the technical definition of a volatile organic compound is simply the presence of a carbon atom in the chain), but which do not cause smog. These are called "exempt compounds" - they are VOC's which do not count against the manufacturer as VOC's, allowing the product to be marketed as "zero" VOC. Note that government regulation of VOC is not concerned with toxicity or health; it is based simply on the fact that some VOCs react with nitrous oxides and ultra violet light to form low level ozone, or smog. If the VOC's don't participate in this reaction, the government doesn't really care if they are toxic or not, and so they can be exempted from the VOC calculation. Thus, we actually had a large customer commission emissions testing on our zero VOC paint and another popular brand. Even though it was marketed as zero VOC, or close thereto, it actually registered very high levels of emissions (in this case 246 grams per liter, 2.05 pounds per gallon), because the tests did not screen for exempt compounds. The Safecoat paint registered a true zero.
2. It is not enough simply to take regular paint and remove the VOC so you can have a product that can be marketed as environmental.
To make a paint that works from a health and reduced toxicity standpoint, you have to build it from the ground up. This is what we have been doing for over 20 years. It is why even our regular paints, which have very low VOC, are so well tolerated even by people who are chemically sensitive. And it is why, since the introduction of zero VOC paints by the multi-billion dollar paint companies, we get frequent calls and letters from people who have used them, believing that they were safe, who find that something in the paint is making them sick. Most of the time, they actually wind up repainting with Safecoat, and this seems to work for them.
3. We go far beyond VOC in formulating.
One big reason for the price difference is that we have to use very high quality, very refined resins and raw materials to avoid the residual chemical compounds which offgas and cause problems for people with allergies or sensitivities. We make sure the products not only contain no formaldehyde, but no formaldehyde precursors as well.
Transitioning From Oil-Base To Water-base Paint
There are three possible approaches you can take:
1. Sanding, followed by all water based coatings.
The existing paint could be sanded (it should be wet sanded, with HEPA vacs used to collect any dust). Assuming the sanding job is properly done, the surface could then simply coated with our Safecoat Transitional Primer, followed by one of our Safecoat enamels, which are a good choice for covering a coating that has not been entirely removed.
2. No sanding, and using Safecoat Transitional Primer.
If sanding is not desired, the existing surface should be cleaned very well (we recommend using SafeChoice Super Clean, as it leaves no residue to contaminate the coating), and then coated with a transitional (often called a production) primer, which will both adhere to oil based paint and accept a water based coating on top.
3. No sanding, all water based products.
There is one possible solution which would enable you to use only water based products. First, apply a very thin coat of Safecoat Safe Seal to the existing painted surface (this is a clear water based coating/sealer which is very easy to apply and improves adhesion of finish coats). This should be followed by Safecoat Transitional Primer, and then finish coats of Safecoat enamel. This may well be sufficient, without Transitional Primer, followed by one of our Safecoat enamels. Adhesion may be sufficient, although not as strong as following the procedures described above. Testing small areas is always recommended.
Spraying Polyureseal BP
So many people want to spray with little knowledge of their own system's limitations. Today we must understand our own equipment much better. We can buy a topnotch product and then buy a cheap brush and lose all the value of our product. Then we want to blame the product or try to change the product to work with our brush. How true this is also with spray equipment. It is important to take charge of the entire application in order to bring complete satisfaction to the user. Guns, pots, pressure, nozzles, tips, temperature.... so many things to manage. We can't control every installation however it is important to control the same elements for each customer.
Clean surface and equipment
Proper pressure on material
Proper viscosity for type of application
Proper technique for equipment and substrate
1. Orange peel - poor pattern that can be fixed by controlling the temperature of the coating, the surface, and reducer (water). Get everything to 72 degrees F as much as possible. Changing pressure and reducing viscosity are aids as well. Warming up everything is also an aid in control. If surface resembles appearance of an orange, material is too cold, too thick, gun is too close to surface, and generally the material does not have the proper atmosphere to flow properly.
2. Fisheyes are generally caused by some sort of contamination. However, this term is often thrown around thoughtlessly. It is mostly an occurance of silicone contamination in the automotive industry. Customers may be experiencing some sort of crawling or other surface irregularity or contamination and refer to it as a "fisheye". Typically, a fish eye is a bubble with another bubble in the center which resembles a "fish eye". If the surface has small voids where coating did not sit down and stay down, this is crawling. Poor wetting and surface contamination are general causes. Oil traps and moisture traps in spray systems aid in catching internal contamination problems. Using spray equipement for other materials can leave behind residues from each job that can affect future spray jobs. Good cleaning practices are in order here and a complete knowledge of materials and their incompatibilities is also helpful in preventing cross-contamination.
3. Sagging is caused by over applying on vertical surfaces and overthinning of material. Enough material should be applied to surface to cover and then dry before running or sagging. Cutting back on material on the surface and decreasing its dry time is the way around this. Too cold and it flows longer before setting, however it flows slower. Problems can arise with cold temperatures and too little atomization and too much material on surface. Heat everything up, apply thinner coats, and get better atomizations, and remove contamination.
Bleed Thru on Wood Surfaces
Every kind of wood is likely to contain tannic acid (or a tannic acid extractive). It will often appear as a brown or reddish stain after applying a water-base coating.
Different woods react differently in this regard. Good dense hard woods, such as maple, normally do not have extraction problems. The same is true of birch. Often problems exist with fir, ash and oak. It can further make a difference whether the surface coated is all wood, or a wood laminate.
To help diagnose the problem, it is important to obtain the exact nature of the wood which was coated, whether any prior finish was used on it, the exact description of the bleed thru (for example, a color, a sheen or a texture; does it look the same straight on as at an angle), how the coatings were applied and if any contamination was possible.
Ordinarily, with proper technique wood can be sealed to avoid the migration. A common problem is that multiple coats of a finish will be put on the surface, but in succession rather than allowing the product to cure fully. If the products are dry but not cured, the water soluble tannic acid or sugar will continue to migrate through the coats. On the other hand, if a sealer - our Safecoat Transitional Primer is a good one - is applied and allowed to cure, followed by another coat of sealer or paint, which is then similarly allowed to cure, that should result in blocking the bleed thru. Transitional Primer has been rated a good sealer by a testing lab, especially when followed by finish coats. After the surface has been cleaned, it could be recoated with one product, such as Acrylacq (clears generally have somewhat more sealing power), and then coated shortly thereafter - within one hour - with an enamel (the quick recoat time here is to help the enamel bond to the clear). It may also be effective to seal the wood before painting with Safecoat DuroStain. If proper technique is not used and a bleed thru occurs, it can probably be cleaned off and then the sealed. The surface could be washed down with white vinegar, which should at a minimum get the sugar and perhaps the tannic acid. If it does not remove the tannic acid, oxalic acid would work, although it is somewhat more hazardous than vinegar.
Another point to remember is that the moisture content of the wood is important. If the wood has not been properly dried and therefore still retains a good bit of moisture, coating problems are likely.
BACK TO TOP

| Item# |
Product |
UOM |
Price |
10118
10318 |
New Wallboard Primecoat HPV
Seals porosity in new drywall; excellent base for finish coats |
Gal
5 Gal |
$30.00 $144.00 |
80190
80290
80390 |
Transitional Primer Excellent problem solving all purpose primer
Use for interior and exterior - For all surfaces except new drywall: |
Gal
Qt
5 Gal |
$42.00 $14.50 $204.00 |
80120
80220
80320 |
MetalCoat Metal Primer
Less toxic then virtually all other metal primers |
Gal
Qt
5 Gal |
$47.00 $15.50 $299.00 |
15111
15211
15311 |
Flat Enamel Pure White (Pastel Base)
Premium interior flat enamel paint, very low odor
Tint to any pastel color |
Gal
Qt
5 Gal |
$35.00 $11.50 $169.00 |
14111
14211
14311 |
Flat Paint Pure White (Pastel Base)
Zero VOC (volatile organic compounds) |
Gal
Qt
5 Gal |
$35.00 $11.50 $169.00 |
16131
16231
16331 |
Flat Enamel Tint Base
Use for T or medium colors
124 oz. fill per gallon |
Gal
Qt
5 Gal |
$35.00 $11.50 $169.00 |
15161
15261
15361 |
Flat Enamel Deep Base
Use for Deep colorants
120 oz. fill per gallon |
Gal
Qt
5 Gal |
$37.00 $12.50 $179.00 |
16191
16291
16391 |
Flat Enamel Accent Base
Use for Accent or high chrome colors
116 oz. fill per gallon |
Gal
Qt
5 Gal |
$37.00 $12.50 $179.00 |
15116
15216
15316 |
Eggshell Enamel Pure White (Pastel Base)
Popular eggshell finish |
Gal
Qt
5 Gal |
$36.00 $12.50 $174.00 |
14116
14216
14316 |
Eggshell Enamel Pure White (Pastel Base)
Zero VOC (volatile organic compounds) |
Gal
Qt
5 Gal |
$36.00 $12.50 $174.00 |
15136
15236
15336 |
Eggshell Enamel Tint Base
Use for T or medium colors
124 oz. fill per gallon |
Gal
Qt
5 Gal |
$36.00 $12.50 $174.00 |
15166
15266
15366 |
Eggshell Enamel Deep Base
Use for Deep colorants
120 oz. fill per gallon |
Gal
Qt
5 Gal |
$38.00 $12.50 $184.00 |
15196
15296
15396 |
Eggshell Enamel Accent Base
Use for Accent or high chrome colors
116 oz. fill per gallon |
Gal
Qt
5 Gal |
$38.00 $12.50 $184.00 |
14112
14212
14312 |
SemiGloss Pure White (Pastel Base)
Zero VOC (volatile organic compounds)
Use Cabinet/Trim SemiGloss for color bases |
Gal
Qt
5 Gal |
$36.00 $12.50 $179.00 |
15112
15212
15312 |
SemiGloss Enamel Pure White (Pastel Base) |
Gal
Qt
5 Gal |
$36.00 $11.50 $169.00 |
10156
10256 |
Trim & Door Enamel - Eggshell
The most durable, scrubbable enamel |
Gal
Qt
|
$46.00 $15.50 |
13156
13256 |
Trim & Door Enamel - Eggshell Tint Base
Use for T or medium colors |
Gal
Qt
|
$46.00 $15.50 |
16156
16256 |
Trim & Door Enamel - Eggshell Deep Base
use for Deep colorants |
Gal
Qt
|
$46.00 $15.50 |
19156
19256 |
Trim & Door Enamel - Eggshell Accent Base
Use for Accent or high chroma colors |
Gal
Qt
|
$46.00 $15.50 |
10152
10252 |
Trim & Door Enamel - SemiGloss
The most durable, scrubbable enamel |
Gal
Qt
|
$46.00 $15.50 |
13152
13252 |
Trim & door Enamel - SemiGloss Tint Base
Use for T or medium colors |
Gal
Qt
|
$46.00 $15.50 |
16152
16252 |
Trim & Door Enamel - SemiGloss Deep Base
Use for Deep colorants |
Gal
Qt
|
$46.00 $15.50 |
19152
19252 |
Trim & door enamel - SemiGloss Accent Base
Use for Accent orhigh chroma colors |
Gal
Qt
|
$46.00 $15.50 |
90106
90206
90306 |
All Purpose Exterior Satin
Pastel Base
One gallon covers app. 350 square feet depending on surface porosity & color. |
Gal
Qt
5 Gal |
$38.00 $12.50 $185.00 |
90135
90235
90335 |
All Purpose Exterior Satin - Tint Base
Use for T or medium colors
124 oz. fill per gallon
One gallon covers app. 350 square feet depending on surface porosity & color. |
Gal
Qt
5 Gal |
$38.00 $12.50 $185.00 |
90165
90265
90365 |
All Purpose Exterior Satin - Deep Base
Use for Deep colorants
120 oz. fill per gallon
One gallon covers app. 350 square feet depending on surface porosity & color. |
Gal
Qt
5 Gal |
$40.00 $12.50 $185.00 |
90195
90295
90395 |
All Purpose Exterior Satin - Accent/Masstone Base
Use for Accent or high chrome colors
116 oz. fill per gallon
One gallon covers app. 350 square feet depending on surface porosity & color. |
Gal
Qt
5 Gal |
$38.00 $12.50 $185.00 |
10107
10207 |
AcriGlaze - Gloss
Versatile clear glaze and mixing medium |
Gal
Qt
|
$36.00 $12.50 |
10187
10287 |
AcriGlaze - Matte
Versatile clear glaze and mixing medium |
Gal
Qt
|
$46.00 $15.50 |
75164
75264 |
Deckote Floor Paint
Excellent for exterior concrete decks - colors special order |
Gal
Qt |
$54.00 $17.50 |
BACK TO TOP
Acts as a drywall mud or a texturing compound. Murco is a Hypo Allergenic formulation that is asbestos preservative free, and formaldehyde free, low odor and made specifically for chemical and allergy sensitive individuals. Murco does not contain any slow releasing compounds, so it is important to mix only what can be used in 24 hours time. It cannot be applied in temperatures below 55 degrees. Further directions are printed on each 25 pound bag. A 25 pound bag makes 3 3.5 gallons.
Characteristics M100
Material - Organic type formulation
Finish Color - Flat/White
Drying time - Depends on weather conditions up to 4 hours
Freezing Sensitivity - None
Volume Solids - 100%
Weight Solids - 100%
Flash Point - None
Compliance Standards - Meets ASTM standard C-475-81 and Federal specifications SS-J-570B-Type 1, Style 1
Storage - In bag shelf life up to 6 months under good storage conditions. Caution when water is added, shelf life is as short as 24 hours.
Packaging - 25 lb (11.3 kg) bags. 3-3 1/2 gallons
|